Threadbare

Threadbare sells a mending kit: needles, thread, a card of patches and an instruction booklet covering six stitches.

The wordmark is drawn from those same six stitches, one per letter, at the scale they appear on the card. It is not a typeface and was never going to be — each letter only exists at one size, and the booklet headings reuse the same marks at the same scale rather than scaling the logo up.

Printed one colour on uncoated board, with the patches showing through a die cut.